New Guide to Trackable Law Firm Marketing

We got a lot of good feedback after our recent post on call tracking software and we thought, "Why not take on all of law firm marketing?"
In our last post we discussed using call tracking software, primarily in the context of SEO and PPC. But, each channel of law firm marketing, whether it’s print advertising, mail, TV, radio, even the tried-and-true word-of-mouth referrals, can be tracked so you can determine how many new leads and clients you’re getting.

from Jurispage