New Tools for Lawyers: .ATTORNEY and .LAWYER Become Available

Consider how valuable then, from a search perspective, registering “criminal.attorney”, “divorce.lawyer” or “patent.attorney” would be by a lawyer or law firm who wishes to highlight these areas of practice in which they have expertise. Also, consider the value of having a more specific email address such as jsmith@firmname.attorney rather than Jsmith@firmname.com where “.COM” doesn’t tell your potential clients (or the search engines) what kind of services you provide, although a .ATTORNEY certainly does. Having an email address that contains a TLD that is relevant to a lawyer’s expertise looks more professional than a generic “gmail.com” or “.yahoo.com.”

from Jurispage

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