In a recent article, Andrew discussed writing a law blog for your audience. In it, he discusses that content should generally be written for the ideal client and that lawyers shouldn’t typically write for lawyers. However, there are some situations where that’s not the case. Let’s consider two situations where an attorney would want to target other attorneys in their marketing efforts. The first and obvious situation is where attorneys provide corporate legal services to GCs or in-house lawyers. Want to be invited to respond to an RFP? You’d best market to those legal departments and their attorneys.