How to Sell Your Legal Services Ethically

As a lawyer, there are certain things we can and can’t do or say. The state rules of professional responsibility dictate how lawyers must conduct themselves in practicing law. We can offer legal advice. We can represent clients in court. We can’t tell our friends and family confidential information about our clients, even if it’s really really interesting. With sales and marketing, there are things lawyers can’t do or say in order to bring in new business. So, we’re diving in to what you can’t do under the Model Rules, and what you should do instead to get new business for your law firm.

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